Log for Second Half of Class on 7/20

For the second part of class, we finished watching and analyzing videos. The second video we watched was the new version of the “this is your brain on drugs”. The class discussed how the camera focused on the different images throughout to emphasize the impact that drugs have on not only you, but your friends and family as well. The class also discussed how a women was used as a more relatable figure compared to the “father figure” used previously. The next two videos we watched were an old spice commercial and a commercial for legalizing same sex marriage. Mat asked the class who we thought the audience was for the old spice commercial. Majority of the class agreed that the commercial was directed at women who were shopping for their significant other. For the other video, the class stated that the audience was conservative voters specifically the older generation. To convince this group of people to vote, the video utilized ethos and pathos. The pathos used was the variety of emotions felt throughout the different life events in the video ending with shock after discovering the man was married to another man. Ethos was established by viewing the man’s life through the eyes of the significant other. Mat then discussed that this is how we should analyze our texts for our research paper, discussing ethos, pathos, and logos appeals as well as lighting, camera angles, and sound. After this, Mat ended the class by discussing how to make categories for your pages for project 1, 2, and 3.